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I had 3 main struggles, my first weeks on Pinterest.
I will share my struggles with you and let you know what I did to fix each one of them. Let's start with the first one.
Although I had 10 years of designing flyers and templates for my local church, Pinterest designing is not easy! It can be hands down frustrating, trying to create a beautiful looking pin for your content. I took over 3 hours one day trying to design a proper pinterest pin for a bible study course. In the end, it still looked cringe-worthy.
And my stats showed exactly what Pinterest thought of my handy work!
I was tired of the mantra, and frustrated.
Seeing that I was determined to make Pinterest a success, I decided I had to figure out what I was doing wrong.
I am not sure how I found Easy Blog Emily.com but thank God I did. Although browsing around her website was not all that easy, I saw this book "The Viral Pin Guide" that she wrote, and bought it for a few dollars. And I am thankful I bought it. This book slipped into my life at the very moment that I needed it and for a good reason.
I had no clue that I was that bad at understanding this pinning thing!
In this small, organised, easy to read book I found clarity!
1) I had to change my Pinterest mindset: understand who my Pinterest audience was and what they loved. In this book I found out that 3/4 of Pinterest audience is female and 2/3 of Pinterest users are on mobile.
2) I learnt that pins are read from up to down, and not left to right, so words on a pin must flow in the direction that best accommodates reading on Pinterest.
3) In the Viral Pin Guide I learned how to find the best keywords and words for my pins, best fonts, and colors and layouts to use to make my pin pop.
4) In The Viral Pin Guide I learned the importance of quality stock for your Pins. Before reading her book, I seriously took Photos for granted using only the photos that Canva provided for free, which is severely limited. She guided me to a page, which I thought was a goldmine with 100 's of quality stock photos mostly given for free.
Although free is excellent, now that Pinterest is awarding high priority to fresh pins - quality stock photos, I believe it is the best way to go.
I am still working towards a viral pin, and from the looks of one of my pins recently [ I will tell you about that pin soon], I think I am getting off to a good start [ pray for me].
All in all, this book was an excellent investment for me. So much so, I contacted Emily for an affiliate link so that I could toot her horn!
Thanks for your support if you choose to buy a copy of this book. It truly was a God-sent to me. And as a beginner, it can help you too.
Next post I will tell what how I went from creating cringe-worthy pins to beautiful, clickable pins, that's starting to get saved and shared.